This year will be another exciting year on the technology front. All you have to do is look around to know that the future of computing lies in tablets and smart-phones. It seems everybody has one or both!
Did you know that just because your website is fully viewable in Internet Explorer or Firefox on your computer that it may not be fully viewable on mobile devices?
Whether it is your website, or an e-mail blast, you must ensure that your digital content can be viewed on smartphones and tablets. If your customers cannot view your digital content from their mobile devices, you will miss out on opportunities to sell your goods and services. Of course, that means your bottom-line may be severely affected if you fail to to so.
What does this mean for your business? Well, very simply it means that your online content must be smartphone and tablet compatible. For example, does your website contain any Adobe Flash content? Guess what…Apple mobile devices (iPhones, iPads, etc) do not display Adobe Flash content! That means customers that access your website on their Apple mobile devices will not see your entire website content.
This is just one example where your business might be missing the boat. I urge you all to work with your website administrators to ensure your digital content is fully compatible with mobile devices. If you make this investment now, it will certainly pay dividends in the future!



